When a ban really is not a ban: internet loopholes and Djarum flavoured cigarettes in the USA.

نویسندگان

  • Jon-Patrick Allem
  • John W Ayers
  • Benjamin M Althouse
  • Rebecca Williams
چکیده

INTRODUCTION Bans on flavoured cigarettes have been enacted in the USA, the EU and elsewhere. However, little is known about industry and consumer counter reactions. Djarum, which controls 97% of flavoured cigarette sales in the USA, immediately released ‘cigars’ resembling their banned counterparts and continued to manufacturer flavoured cigarettes. This study describes: (A) online consumer interest in, and (B) promotion and availability of Djarum cigarettes, and their cigar replacements, before and after the USA banned flavoured cigarettes in 2009.

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عنوان ژورنال:
  • Tobacco control

دوره 25 4  شماره 

صفحات  -

تاریخ انتشار 2016